Struggling overseas tourism markets see new boost in post-Trump America

Written by Staff Writer by Gina Mordaunt

The US tourism industry is seeing resurgence after the presidential election, as companies in America respond to falling visitor numbers from Asia, Central America and Europe.

“The election results were a good, big emotional lift for Americans to tell the world we’re open for business,” says Mark Rowe, head of US operations at Thomas Cook , Europe’s biggest tour operator. “There was some fear of being shut out of the US, but we’ve seen a real return to business as usual, like the Americans we serve.”

British tour operators did not experience a slowdown in bookings during October, despite the EU’s decision to impose heavy tariffs on British-made goods on 29 September.

“The general impression is that what could have created a very bad situation has actually created an opportunity for the UK tourism industry,” says Bob Atkinson, travel expert at TravelSupermarket.com.

Thomas Cook has seen a steep decline in those booking to travel to Canada and Latin America in recent years, along with tourism to Ireland, which is served by British airlines.

But the renewed US travel looks different from one to another: Monarch Airways , a low-cost carrier based in the UK, told CNN it had seen an immediate surge in travel to America post-election.

The turnaround will no doubt be welcomed, particularly in parts of the US that have been experiencing a steep decline in tourist numbers, particularly from Latin America.

Wyooming, for example, saw a threefold year-on-year decline in visitors in 2016. It was only brought back to the top of the destination list in 2017 after Trump signed an executive order suspending arrivals from the countries of Iran, Iraq, Libya, Somalia, Sudan, Syria and Yemen.

Leave a Comment