The two-year suspension is effective from Jan. 7, so Trump has 19 months to go.
In a press release, the former president called Facebook’s decision “an insult.”
“They shouldn’t be allowed to get away with this censoring and silencing, and ultimately, we will win. Our Country can’t take this abuse anymore!” the press release stated.
Facebook said it will heighten penalties for public figures during times of civil unrest and violence. In a color-coded chart on its blog post Friday, it said those who violate its policies during this time can be restricted from posting for anywhere between a month (yellow) and two years (red). Future violations, it said, will be met with “heightened penalties, up to and including permanent removal.”
The social media giant said on Friday that while it will still apply this “newsworthiness” exemption to certain posts it deems to be in the public interest even if they violate Facebook rules, it will no longer treat material posted by politicians any differently from that posted by anyone else. In addition, Facebook said it will make public whenever it does apply the exemption to a post.
The announcements are in response to recommendations from the company’s quasi-independent oversight board. Last month that panel upheld a decision by Facebook to keep former Trump indefinitely suspended but said the company could not merely suspend him “indefinitely” and gave it six months to decide what to do with his accounts.
In its decision last month, the board agreed with Facebook that two of Trump’s Jan. 6 posts “severely violated” the content standards of both Facebook and Instagram.
“We love you. You’re very special,” Trump said to the rioters in the first post. In the second, he called them “great patriots” and told them to “remember this day forever.”
Those violated Facebook’s rules against praising or supporting people engaged in violence, the board said, warranting the suspension. Specifically, the board cited Facebook’s rules against “dangerous individuals and organizations,” which prohibit anyone who proclaims a violent mission and bans posts that express support or praise of these people or groups.
Jim Steyer, the founder and CEO of Common Sense Media and a member of the Real Oversight Board, said the ban should have been made permanent to send a clear message about protecting American democracy.
“It’s pretty straightforward. Donald Trump incited an insurrection and the biggest attack on the Capitol in 150 years that left people dead and injured. And Facebook still doesn’t have the courage to ban him permanently from the platform,” he said.
Steyer also questioned what it meant for other parts of the world led by Trump-like leaders such as Brazil’s Jair Bolsonaro.
“I don’t think it sends a good message to the Bolsonaros of the world and other autocrats who are using this platform,” he said.
Facebook has had a general “newsworthiness exemption” since 2016. But it garnered attention in 2019 when Nick Clegg, vice president of global affairs and communications, announced that speech from politicians will be treated as “newsworthy content that should, as a general rule, be seen and heard.”
The newsworthiness exemption, he explained in a blog post at the time, meant that if “someone makes a statement or shares a post which breaks our community standards we will still allow it on our platform if we believe the public interest in seeing it outweighs the risk of harm.”
In Friday’s post, Clegg anticipated criticism from both sides of the political aisle.
“We know that any penalty we apply — or choose not to apply — will be controversial. There are many people who believe it was not appropriate for a private company like Facebook to suspend an outgoing President from its platform, and many others who believe Mr. Trump should have immediately been banned for life,” he wrote. Facebook’s job, he said, is “to make a decision in as proportionate, fair and transparent a way as possible, in keeping with the instruction given to us by the Oversight Board.”
AP Technology Writers Tali Arbel and Matt O’Brien contributed to this story.